Visca.Studio
Based in San Francisco, A designer working at the intersection of branding,  visual storytelling, and thoughtful  experimentation. This site is a living  archive of commissioned work, personal  explorations, and everything in between

Nike Running

Role: Design Designer

Scope: Art Direction, Concept Design. The running world has never been more competitive. With challengers surging and market share shifting, Nike is facing pressure from all sides. The question now: how will the sport’s biggest name answer?"I created a Nike Running concept campaign built around their newest running shoes, centered on the power of community. Because whether it’s someone on the track or a voice in your head pushing you forward — no runner ever runs alone.  Images  are property of Nike.

Initial Inspiration

A new Nike shoe drop is more than a product, it’s an event. Inspired by the catalog imagery and behind-the-scenes energy, I noticed a constant theme: runners aren’t solo. From the Camp Vomero shoot to everyday training, there’s always someone alongside you, driving you to go beyond your limits.
Shoe Highlight

Built a campaign identity for Nike’s latest range of running shoes, using two contrasting visuals: a group of runners embodying community, and a solitary runner representing personal drive, both united by the tagline “Never Alone.“
Campaign Posters

This run tour brought the focus back to what makes Nike the best in running community. The posters celebrated runners pushing each other to the finish, strengthening their clubs, and choosing the open road with friends over screens.